Facebook have announced they won’t be making any major changes to their advertising policy despite pressure from the United States and other major digital companies to change their policies.

Whilst a lack of change is not normally worth commenting on within the news, it is a surprise given the heavy criticism the digital giant has been under following the Cambridge Analytica debacle.

Facebook was heavily criticised for how it allowed Cambridge Analytica use its data to promote political agendas

“In the absence of regulation, Facebook and other companies are left to design their own policies. We have based ours on the principle that people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public.”

Rob Leathern, Facebook’s director of product management overseeing the advertising integrity division

Twitter was one of the first companies to change their positive in Late October as Twitter’s Chief Executive Jack Dorsey announced they would ban all political advertising on their networking citing the challenges of managing this without clear cut digital systems. Google soon followed and also limited political ads across its network although not the blanket that Twitter committed to.

It was hoped that Facebook would follow suit, however many see their current position as opportunity to capitilise on the upcoming Presidential Election in America.

The Trump campaign has already spent more than $27 million on the platform

Source – New York Times

By accepting they are now the only one of the big three digital tech giants who won’t regulate political advertising at all, Facebook may well be edging their bets of a bumper increase in revenues as they fill the void left by Twitter and Google.