A force to be reckoned with, Gemma has always challenged the status quo, progressing to regularly advising board level teams as a young graduate and making an impact in STEM industries where women were the minority.
Gemma is a multi award-winning Marketing Mastermind for SMEs providing small business owners with strategies and marketing mentoring to create competitive advantage and stabilise future growth, based on over 15 years’ experience as a successful Sales & Marketing Manager at board level for global corporations.
Having worked alongside the likes of Boots, Siemens and Specsavers she is now a self-employed entrepreneur on a mission to change the marketing industry.
Gemma is known as a ‘business sniper’, taking away unwanted areas of the business that are zapping clients’ energy and profitability so they can evolve faster, with better ROI, and less stress and confusion.
Also an author of her own step by step marketing guide for others starting out in business, she is on a mission to ensure small businesses have access to the same expertise and direction as large corporates, Gemma is focused on supporting small business owner in having a strategic marketing plan, in a bid to help reduce the number of businesses that fail before hitting the 5 year mark.
Gemma began her career in sales and management, working for a dynamic, global company. Completely thrown in at the deep end, surrounded by loud, outgoing people… Gemma put herself out there, creating a positive mindset to boost her self-confidence.
She moved into management, which included marketing where she studied 12 diplomas and a major CIM qualification alongside an MBA to ensure she was at the top of her game in strategic marketing.
Someone who has always focused on the emotions of others, a major turning point in her sales and marketing career was understanding herself and therefore, being about to better understand other people – something hugely powerful within marketing.
She previously specialised in very male dominated sectors such as Engineering; Audiology and Manufacturing and found that her understanding of cognitive behaviours and the psychology of sales along with her strong focus on communication helped clients cut through to engage better with their marketing. Teamed with her more strategic head focusing on ROI management and Gemma’s insights proved invaluable.
Gemma had several management roles in her early career but whenever she was confined by her environment she found she was unhappy, really deeply unhappy yet she couldn’t understood why as she loved her job. Once she realised she wasn’t a ‘sit still all day kind of girl’ – everything changed and she found the strength to create a career that suited her personality thanks to undertaking an intensive 6 week ‘Insight Profiling’ training on a renowned programme in Switzerland.
“All of a sudden it all seemed so simple when I realised I like to come and go as I please and for my environment to change constantly, I detest routine with a passion and like to have multiple things on the go all of the time. Once I recognised this and started to maximise exactly what I personally need to be at my best I was so much more successful and happier, however at the time I was thinking how the hell am I meant to go from a great salary, car and bonus to £0; that’s not going to happen! I then realised that the only thing holding me back was me, the alternative to not setting up on my own was being trapped by a job description that I was confined by. Things had to change – so I took the leap and jumped”.
Gemma launched full time into her business after being promised a Director role, however upon the business being bought out – she decided to leave & seize the moment to create her own business that she’d been thinking about for some time.
When it came to going it alone Gemma turned to a network of other female entrepreneurs (Female Success Network) to help guide and support her, as moving from being employed to a business owner was daunting. Having navigated her way through start-up phase guided by strategic advice from those who had been there and done in it provides Gemma with further connection to her own small business clients.
Gemma knows how to push her own boundaries and work out of her comfort zone. From the outset she has strived to achieve, hitting capacity for her business within just 6 weeks of starting. Constantly challenging herself this year Gemma has becoming a best selling author, collaborating with a group of other empowered female entrepreneurs on an International Women’s Day book – The Woman I’m Becoming’, offering hindsight and advice to guide the futures of young girls through her chapter ‘You are you and that is your superpower’.
Gemma is also a CIM mentor and part of the Welsh Government Accelerated Growth Programme helping businesses grow through their marketing efforts with stability as well as being a STEM ambassador, flying the flag for women in male dominated sectors.
She is passionate about mentoring others and loves the impact she can make, especially when working with young girls struggling with confidence in a male dominated sector, supporting them to make their mark.
Working in both public and private sector businesses, B2B & B2C, on a local and global scale, Gemma’s relentless attitude to building businesses with indestructible foundations and structures for growth longer term has ensured she is one of the best in the business.
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