Home Sports Barclays agree multi-million sponsor deal for WSL

Barclays agree multi-million sponsor deal for WSL

Barclays is to become the WSL (Women’s Super League) first ever title sponsor, in a deal the Football Association has called “the biggest ever investment in UK women’s sport by a brand”.

The competition will be rebranded the Barclays FA Women’s Super League and include a prize-money pot of £500,000. The 3-year partnership, will provide around £10m of sponsorship and allow the league to offer WSL Winners a official prize fund for the first time..

Previously, WSL winners have not been awarded any official prize money.

It’s a real landmark moment in the development of the women’s game. We obviously want to get more fans and more revenue behind the game, making sure it’s secure and sustainable for the future.

The FA’s director of the women’s professional game Kelly Smith

Barclays’ multi-million pound sponsorship of the Women’s Super League (WSL) is a “watershed moment”, believes Chelsea manager Emma Hayes.

You need somebody like Barclays to say ‘I’ll be the first’.

Emma Hayes
Barclays Sponsor WSL

With Barclays become the sponsor for the WSL, The FA will now look to secure a regular rights holder for its TV rights. Getting a regular repeating slot on TV would support the growth of the game in the same way Sky Sports have done for Rugby League in recent years.

Barclays chief executive Jes Staley said: “To be able to put our support behind women’s football is a great initiative for the bank.

“The momentum is clearly behind the sport and we’ll see women’s football grow tremendously across the United Kingdom.”

James Caldwell
Editor for the Business Bible. James took on the role in March 2019 and shares his vast experience of International Business and Trade. James was previously Director of an international events company in Manchester and still remains active in the events industry.
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