Have you ever had a really bad week? Shaun Lord is having a very very bad week.

Not only is he having to refund thousands of visitors to his poorly planned “Fortnite Live Festival” which has been hammered across Social Media. He is now being sued by Epic Games over the fact he used their Brand without their permission.

In the most unsurprising news of the Week – Epic Games are not happy about the next PR attached to their flagship brands name

The event which bombed spectacularly with queues for hours and “Fortnite inspired activities” such as an overturned trailer, archery for 3 people and a climbing tower thought they could get around the pesky issue of using someone else’s brand by adding a small disclaimer at the bottom.

An Epic Game spokesperson advised Kotaku that “The quality of our player experience is incredibly important to us, whether it’s inside the game or at official public events like last year’s Fortnite Pro-Am.”
“Epic Games was not in any way associated with the event that took place in Norwich and we’ve issued a claim against the organizers in the High Court of London.”
The Stage at the festival which whilst tiny included loads of Fortnite brands that implies its a Fortnite event

The move has forced Shaun Lord the Director of the company to fold, that and the obvious barrage of negative press and PR.

“Epic Games, the owners of Fortnite, have now forced the shut down of the two pre-booked future Fortnite Live events”, owner Shaun Lord wrote to attendees.
“These proceedings by Epic Games has had a catastrophic impact on the company’s ability to trade, which has forced Exciting Events Limited to cease all trading activities immediately and the director of Exciting Events will now seek to limit the losses to third parties as far as possible.”

1 COMMENT

Comments are closed.