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The YouTuber Dream

Speak to the average ten-year-old about what they want to be when they’re older, and the term YouTuber is coming out more and more often.

A YouTuber, also known as a YouTube Celeb, is a term used to describe people who create online videos through platforms like YouTube.com and use it to gain celebrity status and revenue through the advertising service that powers most Social Platforms.

YouTubers at a Partner Event

Statsheep – which generates stats and details on YouTube provides some broad ideas on the amount of revenue earnt through its top performers.

PewPewDie is YouTube’s most subscribed Channel at a whopping 86,268,867 subscribers

Based on Statsheep’s figures we can assume some income on this basis.
– PewDiePie total revenue: $10.5 million
– After YouTube’s 45% cut: $5.775 million
– After taxes @30% after YouTube’s cut: $4.0425 million
– Net income: $4 million, roughly

Companies such as Influencer Marketing Hub actually provide calculations for people to understand how much they can earn via YouTube.

Calculate yours here.

Whilst many will point to America as the strong point for YouTube with stats such as the below coming out from research 32into the potential reach and revenue of YouTube.

Communications@Syracuse, the online masters in communications.

Many have said due to rising costs that the actual production costs of creating high quality video’s for YouTube can easily break the £2,000 per video mark that the advertising revenue earnt is lost in production and taxes.

The Math is complicated to work out how much you could potentially earn via YouTube, as an absolute basic rule of thumb base it on the below

£1.50 – £3.00 per Thousand views

Brand new channels normally take 2-3 years to build up significant enough subscribers to earn a good amount of income

Most good revenue earnings are not just through the YouTube AdSense service (Googles AdSense package) the preferred method of income is normally affiliate deals and private sponsorship deals which have a much higher return that AdSense.

The Type of content you share is also vital in making revenue from your channel

Viewer country – American views will earn you 10 times more than some other countries

Types of Ads appearing in your videos. Generally, there are three types of Ads where the “Skip Ad” type gives you more money. Again, types of Ads depends on your channel popularity.

Your content If your content is Good, Reliable, Not involving any copyright violation and non spammy then expect a constant stream of adverts.

For many YouTube channels seem like a quick fix for easy cash, however the reality is there is a lot of thought, planning and market research done to create videos which produce good revenue. The question most YouTubers get asked, does the effort and investment equal the output in terms of advertising?

Good Luck with your videos and let us know your thoughts.

James Caldwell
Editor for the Business Bible. James took on the role in March 2019 and shares his vast experience of International Business and Trade. James was previously Director of an international events company in Manchester and still remains active in the events industry.


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