Black Friday and Cyber Monday seemed to be an endless barrage of emails, asking us to buy more stuff at questionably discounted rates. Not every company though went in for the Black Friday sale-fest, we caught up with the Great Escape Game’s MD Hannah Duraid to see an alternative to Black Friday.
What did they do?
The Great Escape Game announced its plans to donate 20% of all booking prices to Homeless charity ‘Emmaus’ made on Black Friday. In an attempt to shift the focus from discounts and sales, the company encouraged customers to be more altruistic on the run up to Christmas. Instead of saving money, they gave customers the chance to help save lives.
“Make a difference – not a discount” began Managing Director, Hannah Duraid. “Whilst many companies are driven by bargains, we recognise ourselves as responsible retailers. Other organisations capitalize on the fear of missing out on big sales, when there are people on our streets who fear they won’t have a bed for the night”.
Ed – What is the plan, why go for a campaign like this as a business?
Hannah- As a business we’re very ‘stick it to the man’ and we like to go against the grain. This campaign embodies that attitude whilst incorporating our core values as a company. The whole message is to make a difference, not give out a discount. We’re hoping to make people think twice about the consumerism surrounding Black Friday, and to pay attention to the real issues happening around Sheffield every day.
Ed – There’s a lot charities out there, why did you decide to go for Emmaus?
Hannah – Emmaus was the perfect choice for us as they help the homeless and previously homeless in Sheffield and Leeds, where our venues are based. It’s important as business owners in these areas to look after the people that need it most. We recognize ourselves as responsible retailers, and just want to make a difference, no matter how small. Emmaus have charity shops in Leeds and Sheffield that are vital to funding their support for the homeless.
Ed – Why run your Business like this, no one would have thought bad of you for looking after your company and getting some sales in on Black Friday
Hannah – For us, its simple – we want the community to grow just as anybody would want a business to. That’s why by running this campaign we’re hoping to make it easier for people to donate, we understand people have busy lives, so we wanted to find the most effective way of bridging that gap. We’d like to say that we’re connected to the communities we live and work in – they help make us who we are, whether its a family bonding in one of our escape rooms or just two friends catching up in our bar.’
Its refreshing to see some people still think of those less fortunate in our community and it will be good to see whether other companies can follow Hannah and her teams lead in donating profits to good causes like Emmaus.
The Great Escape Game are based in both Sheffield and Leeds to find out more about what they do visit www.thegreatescapegame.co.uk or call 0330 088 3032, and support Emmaus UK by using the code ‘MAKEADIFFERENCE’.