As innovation and tech find their way more and more into the Retail and F+B industry, Barclaycard has joined forces with Costa Coffee to launch a reusable coffee cup with integrated contactless payments technology that customers use to pay for their drinks with a wave of their mug.

Available in all Costa Coffee stores later this month, the Clever Cup costs £14.99, with a £1 donation from every sale going to the Costa Foundation.

The cup has a silicon base with a contactless chip that can be detached for ease of washing. Owners can use the cup to make purchases in Costa, or anywhere else that accepts contactless payments.

The cup is powered by Barclaycard’s bPay technology, meaning that users can track their spending, top up their balance, and take control to block or cancel the contactless payment element online or using the dedicated app.

Costa is rolling out a whole reusable range to encourage customers to ditch single-use takeaway cups.

Whilst it’s an interesting development it does fall on the back drop that Contactless Payment Fraud is on the rise. The Telegraph reported in Feb of this year that it was bigger problem than credit card fraud.

Whilst Banks are taking steps to limit this issue and protect their customers, we at the Business Bible aren’t convinced that this is a great shout by Costa Coffee.

What do you think about the reusable cups having your card info built into them?