At the Great British High Street Awards, Altrincham was named the best high Street in England.
The ceremony in London was held at the ultra swanky Lancaster house, where Altrincham received a cheque for £5,000. The main prize though will be the added press and PR for what is a High Street that’s been lovingly cared for by its local community and businesses.
Altrincham is often held up as the example of joining major retailers with a diverse Food and Drink offering in the region. Councillors from across Greater Manchester often bring up the success of Altrincham as an example of what can be achieved.
The Great British High Street Awards are ran by the Ministry of Housing and Communities and Local Government. Visa have also put their name to the Awards as the main sponsor.
There were 26 eventual finalists in the awards with 12 in the England Category, there’s no surprise in the fact that Altrincham was the only finalist from the North West.
Awards judge Hemlata Narasimhan, Head of Merchant Services at Visa Europe, said: “Altrincham is a fantastic example of a high street that has made huge strides in transforming itself and significantly improving the environment for locals and visitors alike.”
The award shows the movement forward in the town centre, in 2015 Altrincham was pipped to the prize by Rotherham town centre. Given the struggles of the High Street in recent years, the growth of the town centre shows great commitment by the local community.
Altrincham can add the award to its recent successes including the “Best Place to Live in the North West” which was awarded by the Sunday Times.