Burberry saw like-for-like retail sales jump by 3% in the six months to 29 September. Profits are also up almost £50million year on year as pre-tax profits grew to £174.1million.
This is in stark comparison to Superdry, who issued a profit warning last month over the unseasonably warm weather effecting the sales of its winter jackets and hoodies.
Total sales dipped by 2% to £1.2bn for Burberry, however Marco Gobbetti believes that the new stategy has only just started believes that having debut collection such as Kingdom from Riccardo Tisci will see Burberry through the difficult retail period.
Superdry has confirmed it plans to sell more dresses, skirts, women’s tops and denim, as well as expand into premium, sports and licensed goods. This would make it less likely to be effected by potential issues around the weather, with Superdry heavily back loaded on its income on the Winter and Autumn months due to its current range of clothing.